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Top 7 Current Medical Marketing Trends & Techniques

2239200286_8c0fab255a_oMedical marketing is an industry that’s constantly growing and changing. Staying on top of what’s effective will help your doctor’s office or health care organization successfully market itself with the highest earning potential and the least amount of effort.

1. Build a Brand.

Creating a unique and communicative identity for your healthcare organization can help set you apart from the competition and ensure that your company’s image sticks with your customers. Building a brand helps solidify your position in the market and communicates clearly to your potential patients what you’re capable of doing for them.

Working logo design, a set color scheme, images, and particular messages into your online and offline advertising campaigns helps solidify your brand. Done right, branding helps your audience remember you in a respectable way.

2. Construct a Real Website.

More and more American adults are leaving the yellow pages behind in favor of online searching to find health information or a healthcare provider. It’s absolutely essential for medical practices and healthcare organizations to build a solid, respectable website and maintain it regularly in order to be taken seriously in today’s market. Whether you choose a custom site or a template website , the best medical websites are affordable and offers a ridiculously high return-on-investment (ROI) compared with print ads when combined with search engine marketing.

3. Search Engine Optimization.

Search engine optimization, or SEO, is an online marketing technique centered on moving your website up to the front page of search engine results for certain terms related to your business. When your website appears in the top five search results for keywords related to your specialty and location, searchers will find you a hundred times easier than if your website doesn’t rank. What’s more, once a certain amount of work has been done to improve your rankings, the results will be strong enough to keep your practice high in the rankings with minimal maintenance.

4. Grow Your Social Media Presence.

According to a recent study by PwC Health Research Institute, over a third of US internet users utilize social media networks – like Facebook, Twitter, and Google+ – to find health information and talk about their symptoms. A full 41 percent of those people are using the information they find on social networks to make decisions about which healthcare provider to choose. Clearly, having a social media presence and being active on your profiles is a huge marketing platform for reaching internet users. Many doctor internet marketing services offer full social media setup and profile management to make sure that your company is taking full advantage of your online profiles.

5. Pay-Per-Click Ads.

Pay-per-click advertising – often abbreviated as PPC – offers an instant presence in search engines like Google and lets you pay only for the number of visits the ad brings you (hence the name). PPC helps you generate leads and traffic to your site instantly, and you can turn your campaign on and off whenever you like. It’s also easy to target users within a certain area. Done right, pay-per-click ads can be a great way to market your medical practice or healthcare organization – though your results and site traffic will probably never be as good as with a long-term SEO campaign.

6. Run Promotions Online.

Running online deals and promotions is a great way to get people in the door and make them truly excited about your services. Thinking of a cost-effective offer – like a high-demand service that you can offer at a percentage off on certain days or a two-for-one deal – and then promoting it on your website helps bring in new clients who might have been on the fence if not for the promo. Bonus: if you’re running a pay-per-click medical internet marketing campaign, advertising your special offer in search engine results will increase your visibility.

7. Participate in Conferences.

If you work for a healthcare organization or a practice with a unique service, participating in regional conferences can help increase awareness for your business and build a need for your service. Putting your name out and building personal relationships with potential customers (not to mention associate businesses and partners) keeps your company’s brand and presence strong. Check online for conference opportunities in your area.

Image courtesy of Flickr by Kevin Dooley

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