We optimized each CFG Doctor’s biography page for search engines
Each individual physician’s biography page is search-engine optimized and manually submitted to Google.
Our team’s experience and study of the latest search visibility algorithms and strategies was brought into play. We optimized the website’s sitemap and registered it with Google and Bing to make sure each new physician page was quickly indexed for search.
We wrote custom title tags optimized for search engine visibility, and built the site to be mobile responsive and search friendly. Plus we adhere to other best practices including duplicate content prevention, semantic HTML markup and more so that the focus was on content.
We optimized the entire CFG site for search engines
Patients need to find Central Florida Gastroenterology’s office in order to receive their medical services, and showing up in search results is a necessary first step. Making sure this happens required in-depth knowledge of the ever-changing technical tactics of SEO (Search Engine Optimization).
Our team’s experience and study of the latest search visibility algorithms and strategies was brought into play. We optimized the website’s sitemap and registered it with Google and Bing to make sure each new page was quickly indexed for search.
We provided focused and in-depth research on related keywords and optimized the site specifically for local search.
Current and new patients are able to access common patient forms and HIPAA notices through CFG’s website.
This handy file management feature allows patients to access, download, print and complete patient forms prior to their visit, saving both the patient and office time.
The content management system was customized to create an an easy way to keep patient forms, HIPAA notices and other files updated, and our file library manager lets the office quickly upload and keep track of their documents in one secure location.
Well Crafted Location Pages
One of the challenges we faced was in organizing CFGs tremendous amount of great content in an easy and intuitive way. Nowhere was this more important than with regards to their locations. The office has multiple locations and different doctors staff different locations.
We created a logical location directory and categorized each location based on the specialty and city involved.
Contact information is clear and concise and each location has links to staff doctor profiles, Google Map and Get Direction links.
Patient Portal Integration
Current and new patients are able to access CFG’s patient portal and secure appointment maker right through the office’s website for an integrated experience.
We seemlessly integrated the website with their EHR/EMR, practice management, scheduling, and billing systems.
Meaningful use regulations require your patients have online access to view their records so your practice can qualify for financial reimbursement. Providing access to their patient portal is easy, and the patients appreciate the seamless experience as they access their portal directly from the website.
Detailed Patient Resources and Information
It was important to the doctors at CFG that current and prospective patients find resources quickly and easily. Towards that end, we created clean patient form, billing and insurance information, and FAQ pages. In addition, we created specific navigation links for their patient portal and online appointment scheduler, so that patients are always just a click away from their destination.
Search Engine Visibility – Real Results.
No website redesign would be complete, of course, without real and effective search engine ranking results.
Not only did we achieve “above the fold” ranking for key search terms, such as “orlando fl gastroenterology” and “orlando fl internal medicine” but we also obtained the much desired placement in the top 3 local search results. Local search results are the lifeblood of most doctors’ offices, and that is the area you often see where their is a map and links to phone and website.
Be sure to download our free ebook on “Local SEO for Doctors” for some indepth information on our local search strategies.
More details …
CFG’s site is built on industry-leading software: WordPress
CFG is not locked into proprietary software that may become obsolete and difficult or impossible to transfer. We built on WordPress, and we customized the platform like crazy and their site design is like no other.
CFG has 100% Ownership
We do not believe in playing any games with website ownership. Our web agreement clearly states that CFG has full ownership of their completed website and their website domain name. This is our standard practice with all sites.
Extremely Search Engine Friendly
The software is super search engine friendly. We took it a step further though, and installed various functions and plugins that proactively alerts Google and other search engines of any changes, cleans the site so that the engines have an easier time of crawling, etc.
We helped CFG convert and embed educational video clips. In addition, we added video of individual doctors that showcase their personality and medical expertise.